Marketers are Coming for Messaging Apps

Posted by @Margaret_Marie, Dec 27, 2018

Marketers want to put ads everywhere — on boatsin Ubers and even inside fortune cookies. But one place that still remains unfulfilled is messaging.

Ads in messaging exist, and they will only expand, marketers said. Messaging apps such as Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. Tools within messaging such as GIFs from Giphy and stickers from Emogi can be branded. And as more traditional spaces such as Facebook’s News Feed and Google search get more competitive, marketers are looking for other cheaper but effective options…

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