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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2376
Joined: Apr 13, 2011

Majority of Businesses Expected to Significantly Boost Influencer Mar

Posted by @DanHinmon, Mar 15, 2016

As more companies turn to influencer marketing to attract new customers, research indicates that they will expand their budgets in 2016. In fact, research from Grapevine Logic shows that more than half of businesses will significantly increase their influencer marketing budget in the coming months.

Are you considering influencer marketing?

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Erik Bergstrom
@erikbergstrom

Posts: 36
Joined: Nov 20, 2015
Posted by @erikbergstrom, Mar 16, 2016

If you consider an employee advocacy program a branch of the influence marketing tree, then yes, we’re not only considering it, we’ve diving in head first in 2016. In a sense, this will let us turn engaged employees into broadcasters of our message. It’s a little different, but has many of the same attributes. Doctors will co-author blog posts about the wide variety of dental specialties we offer. Engaged employees will share those blog posts (and our news releases) through their social channels.

Again, not exactly the same of engaging with an influential individual to spread your message, but very similar.

Erik


Erik Bergstrom
@erikbergstrom

Posts: 36
Joined: Nov 20, 2015
Posted by @erikbergstrom, Mar 17, 2016

I just came across this article that has some great insights on influencer marketing…

http://www.brightedge.com/blog/influencer-marketing/

Erik

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