Long-Form Content and Its Place on Social Media

Posted by @audreylaine, Wed, Sep 5 8:32am

Social media and long-form content go together well, but you obviously can’t post a 4,000-word post to many platforms. Instead, the content can be used as a gold mine for social media. A long-form post may provide you with content for an entire month.

You can use a post to:

  • Present facts on social media
  • Pull out interesting sentences to make a post
  • Use statistics to entice social media users

Sometimes, snippets and other portions of the post will be used 4 – 5 times a day for as long as half a month. You might think that followers will get annoyed or agitated, but the truth is that a lot of them will not see the post.

Promoting the post multiple times on social media will allow you to target users in different time zones or that may not be on at certain times of the day.

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