Local News Use Of Facebook Features Grows
This article explores the fact that more TV stations and other news producers are turning to Facebook’s Live and Instant Articles features to deliver their content directly on Facebook’s platform and tap into its huge mobile audience.
However, that means ceding a lot of control to Facebook, starting with letting original content live natively on its platform.
“The reality is that everybody is on Facebook,” says Christopher Penn, author of Leading Innovation and VP of marketing and technology at Shift Communications, a PR agency. “So it’s less a question of reaching the audience and more a question of providing the content that audiences expect in an ecosystem they are comfortable in.”