Live Videos Generate 600% More Facebook Interactions

Posted by @audreylaine, Mon, Jan 22 9:46am

Buffer’s 2018 State of Social Report offers insights into how 60% of social media marketers publishing live video events reported success with this strategy. This is important because Facebook’s new algorithm gives priority to posts that generate discussions. According to Facebook, live videos generate on average six times more interactions than other videos.  This makes live video an effective form of outreach and community building to help remain relevant on Facebook.

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