LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options

Posted by @audreylaine, Thu, Jul 11 1:51pm

LinkedIn is adding three new features to its Campaign Manager advertising platform, along with an optimized click pricing option. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.

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I wonder if in healthcare LinkedIn is seen mostly as a recruiting tool or a services marketing tool? As a user I see it mostly as a mostly a way to explore careers, not services.

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We use it to post industry updates and important best practices on our company page. As a user, I do see it as an interactive tool for recruiters and to explore careers for myself as well.

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