Dan Hinmon, MCSMN Director

Posts: 2881
Joined: Apr 13, 2011

LinkedIn Research Reveals Why Your Employees' Voices Matter on Social

Posted by @DanHinmon, Mar 18, 2016

More and more companies are investing in employee advocacy programs to help engage their employees’ networks in a more authentic way.

But how powerful is this? How much more engaging is it when employees share content? In order to answer this question, LinkedIn surveyed its network.

The results: When employees share content, it’s more engaging than when a company does.

FYI: @erikbergstrom and @meharty will present a case study on employee advocacy at our Member Meeting May 17-18.

Liked by Erin Donegan


Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.