LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service

Posted by @audreylaine, Wed, Sep 12 10:49am

LinkedIn Dynamic Ads will soon be available to all advertisers directly in Campaign Manager.

With this change, advertisers can set up Dynamic Ads on their own through Campaign Manager’s self-service options.

That makes it the easiest option available for setting up LinkedIn Dynamic ads, which are displayed on the desktop website.

In addition, for the first time, advertisers can monitor the performance of their Dynamic Ads in Campaign Manager and leverage A/B testing.

Dynamic Ads allow advertisers to automatically customize ad creative based on information that’s publicly available in LinkedIn profiles.

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