Over the past few years, LinkedIn has become much more than a recruiting site. It’s focused on getting businesses to use the platform for branding and content marketing.
As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas:
• Company updates
This post is Sprout Social – centric, but still full of good insights.