LinkedIn Adds New Audience, Targeting, And Reporting Features

LinkedIn is bringing a few more sophisticated audience, targeting, and reporting features to Campaign Manager.

Following the launch of features like lookalike audiences, interest targeting with Bing search insights, and audience templates, LinkedIn is continuing to enrich its Campaign Manager with tools that help advertisers “reach more of the right audiences at scale.”

The latest of these, bring more sophistication to audience forecasting, targeting, and campaign reporting when running ads. LinkedIn says they “are designed to help marketers who are looking for more powerful reach and insights for their LinkedIn campaigns.”

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