LinkedIn Adds Auto-Generated Alt-Text Tags to Uploaded Images
Back in February, LinkedIn quietly added a manual alt-text tagging option for uploaded images, helping to improve platform functionality for vision-impaired users, while also, potentially, giving LinkedIn another element to use for related search and discovery options.
That's important to note - first off, again, from an accessibility perspective, and ensuring everyone within your audience can get the most out of your updates. But also in respect to search capacity - with LinkedIn adding alt text for all images, whether you've added them in or not, that will give the platform more data points to refer to when displaying relevant content.
We don't know for sure if LinkedIn is looking to use these tags beyond improving user experience, but there are some pretty good reasons why you should be checking in on your LinkedIn image tags, and ensuring the automated notes match the context of your updates.