Share this:

Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

Lessons From Three of 2016's Biggest PR Fails

Posted by @DanHinmon, Dec 20, 2016

What can healthcare learn from Cheerios, Samsung and Wells Fargo?

This article shares some insights that might help you prepare for the unexpected.

Comment


Linda McMillan
@lmcmillan

Posts: 52
Joined: Sep 12, 2016
Posted by @lmcmillan, Dec 27, 2016

Thanks for sharing this Dan! This was a great read!

With continuing to build UMC’s social media one of my biggest goals for early 2017 is to have a “plan of action” in place for when a disaster may strike.

I’d love to know other hospitals take on this. What type of things did you consider? Do you have a drafted word document “Social Media Disaster Plan” and meet with Admins on this?

I’d love to hear from y’all on this!

Thanks!

Linda


Amanda Changuris
@amandachanguris

Posts: 50
Joined: Oct 15, 2012
Posted by @amandachanguris, Dec 28, 2016

I recently started a new job and I’m writing a new social media crisis/problem plan now. I found this HubSpot template useful — it at least got me thinking about what should be in my first draft: https://blog.hubspot.com/marketing/social-media-crisis-management#sm.0000p8r6vxp2odrjr52126yysnlwn


Linda McMillan
@lmcmillan

Posts: 52
Joined: Sep 12, 2016
Posted by @lmcmillan, Dec 28, 2016

Thank you so much! I’m checking it out right now!

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.