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Dan Hinmon, MCSMN Director

Posts: 2470
Joined: Apr 13, 2011

Lessons From Three of 2016's Biggest PR Fails

Posted by @DanHinmon, Dec 20, 2016

What can healthcare learn from Cheerios, Samsung and Wells Fargo?

This article shares some insights that might help you prepare for the unexpected.


Linda McMillan

Posts: 58
Joined: Sep 12, 2016
Posted by @lmcmillan, Dec 27, 2016

Thanks for sharing this Dan! This was a great read!

With continuing to build UMC’s social media one of my biggest goals for early 2017 is to have a “plan of action” in place for when a disaster may strike.

I’d love to know other hospitals take on this. What type of things did you consider? Do you have a drafted word document “Social Media Disaster Plan” and meet with Admins on this?

I’d love to hear from y’all on this!



Amanda Changuris

Posts: 50
Joined: Oct 15, 2012
Posted by @amandachanguris, Dec 28, 2016

I recently started a new job and I’m writing a new social media crisis/problem plan now. I found this HubSpot template useful — it at least got me thinking about what should be in my first draft:

Linda McMillan

Posts: 58
Joined: Sep 12, 2016
Posted by @lmcmillan, Dec 28, 2016

Thank you so much! I’m checking it out right now!

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