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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Posted by @DanHinmon, Dec 14, 2015

Are keywords dead?

Most articles about keywords on the web come to one of these conclusions:

Keywords aren’t dead. It’s just the way we should use them has evolved
Keywords are dead. They’ve been replaced by “semantic search” and “user intent“

This article says both conclusions are right. Best practices have changed because the search engines now understand keywords in a way that’s much more like a human user would understand them.

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