There’s no denying that Stories nowadays lies in the heart of social media marketing. And as Instagram Stories continues to gain momentum, many brands are expecting to be investing more in the platform. So the question remaining is — how do I effectively up my game?
Look no further. We found a report jointly published by Buffer and Delmondo, in which they analyzed more than 15,000 Instagram Stories from 200 top brands around the world, summarizing key takeaways and practices for marketers to look into.