Key considerations for achieving success on Amazon

Posted by @audreylaine, Fri, Feb 8 9:43am

Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week.

In the same session, Bryant Garvin, director of advertising at e-commerce brand partner Pattern, discussed many of these factors while stressing that sellers with adequate resources and capabilities shouldn’t be scared away by the necessary adaptations.

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