It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Posted by @audreylaine, Jul 10, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help.

This article from Buffer, who has contributed a lot of content on “best times,” shares how the studies, while well-intended, are flawed in several ways.


Good to see this – I always teach my students to use these reports as a starting point for experimentation but to ultimately look to their own analytics to determine the optimal times for themselves

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