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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2336
Joined: Apr 13, 2011

Is Twitter in 2017 Even Worth the Trouble?

Posted by @DanHinmon, Wed, Sep 6 12:50pm

Jay Baer asks the question that’s on a lot of minds. Why? Because engagement has dropped so dramatically.

As Jay explains: “…as a way to get new people to discover your content and read your blog post, or listen or your podcast, or watch your video? Nah. Twitter just doesn’t do that these days.

“New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. That includes all likes, comments, retweets, etc. Every action but clicks.”

That means that if you have 10,000 followers, your tweet will, on average, generate 4.9 engagement behaviors.

Yikes!

Jay’s not advising that we dump Twitter – yet. But does explain that the big brand social media managers who he speaks to are “devoting little strategic muscle to the platform outside customer service.” And spending very little $ on advertising there.

How is your Twitter strategy evolving?

 

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