Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers
As Instagram shifts further into eCommerce, it's also looking to provide more advanced ad options, in order to help retailers maximize engagement and response.
And that includes AR functionality - as reported by Mashable, Instagram has now launched a new test of AR 'try on' ads with selected brands, through which users will be able to actively engage with the advertised product virtually and see how it looks.
As explained by Mashable:
"Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time."
The feature is essentially an extension of Facebook's version of the same, which The Social Network also launched with selected brands last year.