Instagram’s Carousel ad format is coming to Instagram Stories

Posted by @audreylaine, Feb 1, 2018

It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Since then, it’s been working to expand those capabilities, like incorporating ad formats that were already established elsewhere.

Today, Instagram is announcing plans to bring its Carousel Ads into Stories. That means the ads in Stories are no longer limited to one piece of media (which could be a photo or a video) — they can now include three.


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