Instagram has become a MAJOR marketing tool for fashion, travel, food and retail. Millennials trust Instagram more than visual ads because Instagram shows what places, food, and items REALLY look like. Instagram photos by fans convey credibility, quality and fun experiences with the products and services. Here are 9 of my favorite branded Instagrams, including two Christmas 2018 leading retailer activations. All made their stores, restaurants and destinations desirably sharable and supported strategic objectives.