According to this infographic from selfstartr.com, Facebook has seen a 63% decrease in organic marketing reach (no surprise) since 2012. Instagram has seen a 115% increase in the same period. What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.
An engaged follower on Facebook is worth about $55, while an engaged fan on Instagram is worth $65.
Liked by Bob West