Instagram User Growth Drops to Lower Levels Than Previously Expected
According to a new report, Instagram’s user growth has dropped to single digit percentages for the first time.
Data published by eMarketer shows Instagram’s user base grew by 6.7% in 2019, which is down from 10.1% growth in 2018. Starting in 2020, eMarketer estimates Instagram will grow slower than what was previously expected.
In addition to older age groups not joining Instagram, eMarketer attributed the slower-than-expected user growth to increased competition from Snapchat and TikTok.