Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads.
Instagram described the four changes to its ads in the blog post:
Each of the four new solutions is focused on driving better visibility and interaction for our community while driving better performance for our advertisers.
To guide people to take an action, the call-to-action button will be highlighted when people show interest on or around an ad—like resting on the ad for four seconds or tapping on the profile name.
Are you using the Instagram call-to-action button? For what purpose?
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