New instagram tools will allow users to anonymously report when they see posts from friends that hint at self-harm, and those friends will receive messages that read:
Someone saw one of your posts and thinks you might be going through a difficult time. If you need support, we’d like to help.
Those users will also be directed to options that can be accessed via the Instagram application, such as helplines, contacting friends, tips and support.
Users who post about self-injury will also be led to that support page.