Instagram is Testing Creator Accounts for High-Profile Influencers

Posted by @Margaret_Marie, Dec 13, 2018

Instagram is testing new Creator Accounts that will give high-profile influencers and celebrities the ability to filter direct messages and offer more in-depth analytics over their follower counts.

The new tier is currently being tested with a small group of users, according to The Hollywood Reporter, but it’s expected to roll out to more high-profile accounts sometime next year. One new feature is quality filters for direct messages, meaning that creators can limit who has the ability to contact them. Influencers can also access data regarding how many people are following or unfollowing their account and use distinct labels to help point press or other business inquiries to the right channels…


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