According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
There are three main types of Instagram ads to choose from. Whether your goal is to build brand awareness, get more website visits, or increase downloads of your mobile app, Instagram can help you access your audience. This post includes a rundown of photo, video, and carousel ads, and includes a video to determine which is the best option for you.