Dan Hinmon, MCSMN Director

Posts: 2889
Joined: Apr 13, 2011

Instagram Adds New Direct Response Ad Options Within Stories

Posted by @DanHinmon, Jun 8, 2017

Instagram is slowly expanding on its advertising potential, with the addition of new direct response ads within the Stories stream.

The Stories ads, which appear between Stories as users swipe through, can include a single vertical photo or a vertical video of up to 15 seconds in length. At the bottom of the screen (as shown in the first example above), there’ll be a prompt for users to take immediate action.

The article has details.


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