Why? Instagram opened up its API (application programming interface) on September 30, meaning marketers of all sizes could begin buying Instagram ads in a self-serve fashion.
And to help preserve quality, the company announced The Instagram Partner Program that has seen it form partnerships with 40 companies that have expertise in ad tech, community management, and content marketing.
Those accredited partners work with advertisers of all sizes to help with their organic and paid-for Instagram strategies.
Liked by Bob West