Inside Social Media at one of the Biggest Universities in America (and

This podcast with University of Michigan director of social media Nikki Sunstrum shares some valuable ideas. U of M has more than 1,000 social media accounts. Yikes!

If you don't have time to listen, there are several key ideas in the summary. One gem:

“We download all of our Snapchat stories before they expire and upload them into a YouTube playlist. That allows us to tell those stories on different platforms and for people to engage with them for years to come.”

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