350+ influencers with a collective audience of 3.5 billion people are flocking to a platform called Escapex, which gives them their own apps. It’s part of the next wave of social media focused on smaller, more private groups.
Curator’s Note: A few extrapolations… (1) everyone hates the Instagram algorithm, (2) people like groups over newsfeeds (which FB knows and is working on), and (3) app developers should target celebs and influencers to make the big bucks. Also, does it seem like we’re coming full circle to websites? I mean, apps are essentially a way to access specific content on the web.