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Imagining Instagram: Stories-first

Posted by @audreylaine, Mon, Nov 13 9:31am

I don’t think it’s crazy to expect time spent watching Instagram Stories to surpass time spent in the feed. I would venture to project that it happens in the next year. This article shares some stats on the topic, as well as the author’s designs for what he thinks Instagram may look like in the future.

As of June, video watch-time on Instagram is up 80 percent year-over-year and the number of videos shared is up 4x. From June 2016 to April 2017, Instagram grew monthly active users by 40 percent.

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