Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

If you're creating content on a topic that requires the support of visuals, consider how your audience might prefer to find answers to their questions on that topic. In many cases, Google searchers don't want the classic blue, hyperlinked search result -- they want the image itself, embedded inside your webpage.

One of the most important things image alt text can do for you is turn your images into hyperlinked search results -- giving your website yet another way to receive organic visitors.

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