Dan Hinmon, MCSMN Director

Posts: 3038
Joined: Apr 13, 2011

How to Write Great Instagram Captions That Drive Engagement

Posted by @DanHinmon, Sep 20, 2016

Among these twelve tips are:

• Place the most important words at the beginning of your caption
• Use hashtags, but use them wisely
• Don’t be afraid to use emoji

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.


Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.