Among these twelve tips are:
• Place the most important words at the beginning of your caption
• Use hashtags, but use them wisely
• Don’t be afraid to use emoji
With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.