How to Write Facebook Messenger Copy That Converts

Posted by @audreylaine, Feb 28, 2018

We’ve discussed bots on the MCSMN discussion board before. Most users don’t know how to interact with bots on Messenger yet. But they will.

Here are some tips from HubSpot’s Connor Cirillo, who has “built countless bots and ran marketing campaigns at scale that drove great results.”

He walks through steps for creating Messenger copy that works.

  1. Map
  2. Acknowledge
  3. Rephrase


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