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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

How to Use the New Facebook Pixel

Posted by @DanHinmon, Nov 22, 2016

Facebook recently switched from multiple conversion pixels to just one to rule them all.

The Facebook Pixel has three main uses:

• Track conversions and attribute them back to your ads
• Build custom audiences to retarget
• Optimize ads for conversions.

This article explains how to get started.

Are you using Facebook Pixel? How do you like it?

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