How to Use Social Media for Crisis Communications and Emergency Management

10 tips for communicating on social media during a crisis or emergency

  1. Review—and possibly pause—your upcoming social calendar
  2. Have a social media policy in place
  3. Know who’s on your “tiger” team
  4. Make sure employees are aware of your organization’s position
  5. Communicate with honesty, openness, and compassion
  6. Cite only credible sources
  7. Use social media listening and monitoring to stay informed
  8. Avoid “trend-jacking” or activities that appear profit-driven
  9. Leave room for questions
  10. Don’t disappear

This article goes into detail on each tip.

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