How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute?

Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?

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