Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

How to Use Heuristics to Your Marketing Advantage

Posted by @DanHinmon, Nov 12, 2015

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make decisions) to target their markets.

You can increase your marketing success by using 5 tactics listed here to influence moods and actions.

When you consider population health goals, understanding behavior and psychology can have a positive impact on health.


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