Mayo Clinic Social Media Network
Great refresher for #hashtags – but with some surprising detail. My bet is you’ll find at least one new use for hashtags in this article.
Liked by Megan Rowe
Thanks Dan. One of our departmental social media managers was asking me recently about hashtags. I’ll share this with her.
I was disappointed, though, that Hubspot didn’t address the trend of turning basically anything you want into a hashtag, especially on Facebook, as in #ICanHashtagAnythingIFeelLike or #DontReallyUnderstandHashtags.
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That was definitely left out, @MeganRowe, as long as one other that I’ve noticed. On Instagram people go #hashtag crazy, posting a dozen or more hashtags with a photo. Many of those are like the hashtags you mention – a string of words meant to be humorous or informative but nothing you would ever search for.
I think clever or humorous hashtags are especially challenging in healthcare. We live in such a serious world, it’s difficult to know when something I think is funny or witty may seem insensitive or thoughtless to patients or their family. We may miss opportunities to connect, but I think most of us err on the side of caution.
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