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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

How to Use Facebook's Video Features

Posted by @DanHinmon, Dec 30, 2015

Although written awhile ago, thanks to @susanwoolner for sharing it in a current discussion post (https://socialmedia.mayoclinic.org/discussion/auto-populated-preview-for-links/).

Facebook is delivering fewer YouTube videos to your newsfeed, so if you haven’t started uploading your videos direct to Facebook, this post shows you how. Of course if you do that you’ll miss YouTube’s powerful impact on Google search. How are you resolving this conflict?

An added bonus from this article – a tip on how to turn off video auto-play in your newsfeed.

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Susan Woolner
@susanwoolner

Posts: 78
Joined: Jan 09, 2015
Posted by @susanwoolner, Dec 30, 2015

Definitely an added bonus of turning off video auto-play!


Megan Rowe
@MeganRowe

Posts: 235
Joined: Nov 07, 2012
Posted by @MeganRowe, Dec 31, 2015

This is an ongoing discussion in my office. We put a lot of effort into creating patient story videos, which live on our YouTube channel and get embedded on our website and/or blog, with appropriate service line content and calls to action. Every time we have a new one, we debate about the best way to share on social, particularly Facebook.

We don’t share the YouTube link on Facebook. It’s useless. I’ve noticed that although Facebook now lets you upload a photo for almost any shared link (which has made my life a lot easier!), you can’t even do that with YouTube.

We tried uploading a short (20-30 second) version of the video to Facebook and directing people back to our site to watch the whole thing (most videos are around 3 minutes.) We got tons of views and fairly good engagement, but most people didn’t go back to our site and didn’t seem to realize they weren’t watching the whole thing.

We finally concluded that uploading the full version to Facebook, with a link at the end back to our website, was the best way to do it. Get people engaged, and hopefully, if they know someone with that condition or have it themselves, they’ll see the link to our site and want to find out more about the service.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011
Posted by @DanHinmon, Dec 31, 2015

Just to be clear, @MeganRowe – you load all your videos to YouTube and also direct to Facebook? How do viewer statistics compare between the two? Can you envision a day when you post videos only to Facebook?


Megan Rowe
@MeganRowe

Posts: 235
Joined: Nov 07, 2012
Posted by @MeganRowe, Dec 31, 2015

For the most part, that’s what we do. I can’t say we do it with ALL videos, because earlier this month we put an image over podcast audio and uploaded it to YouTube as a way of sharing a podcast. Sharing that video on Facebook would have been useless (who would have known it was a video and not just an image?) so I linked to YT.

We do a lot of ads and boosted posts with Facebook videos, and we promote YouTube videos differently, so it’s hard to make an apples to apples comparison. We also look more closely at the Facebook stats for who watched 10 seconds, halfway through, etc., than simply “views” since 3 seconds of the video playing in someone’s Facebook feed feels pretty meaningless.

If we upload the exact same video to YT and Facebook at the same time and don’t do any paid Facebook promotions, FB is going to blow YouTube out of the water initially. Also, the Facebook views will come largely from our Facebook fans, an already engaged audience who knows us, not random people searching YouTube. But we haven’t done this long enough to know which wins out in the long run.

I don’t think we’re likely to stop sharing on YouTube anytime soon, because the audiences are fairly distinct — our Facebook fans and people we’re targeting (mostly in state) v.s. search engine traffic or people already on our website. Why not post on both?


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011
Posted by @DanHinmon, Dec 31, 2015

So helpful, @MeganRowe. Thanks for this and all your other great comments/tips/helps this year!

Liked by Megan Rowe

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