Dan Hinmon, MCSMN Director

Posts: 2889
Joined: Apr 13, 2011

How to Use Emotion to Influence Decisions & Increase Conversions

Posted by @DanHinmon, Oct 30, 2015

Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making.” Are you just focusing on features in your content – both copy and images – or are you including benefits that trigger positive emotions? This article includes a useful case study.


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