How to Track Attribution on Facebook and Google

Posted by @audreylaine, Fri, Jun 14 8:57am

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

To explore the concept of attribution on Google and Facebook, SME interviews Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

Chris shares tips and techniques to help marketers track sales attribution. You’ll also discover how to credit a sale when multiple online touchpoints are involved.

COMMENT

I read this once and will keep it as a reference. I think this is the nitty-gritty part of calculating ROI; it’s the part most people don’t really want to do.

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