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How to Target Specialized Audiences With Facebook Ads

Posted by @audreylaine, Mon, Nov 20 12:14pm

In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns.

  1. Create a saved audience of your ideal customer demographics.
  2. Set up a saved audience of hyper-local users.
  3. Create custom audiences from your email list.
  4. Remarket to visitors who take specific actions on your website.
  5. Reconnect with people who engaged with your business on Facebook and/or Instagram.
  6. Define lookalike audiences to reach new people who are most likely to convert.

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