How to Target Specialized Audiences With Facebook Ads
In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns.
- Create a saved audience of your ideal customer demographics.
- Set up a saved audience of hyper-local users.
- Create custom audiences from your email list.
- Remarket to visitors who take specific actions on your website.
- Reconnect with people who engaged with your business on Facebook and/or Instagram.
- Define lookalike audiences to reach new people who are most likely to convert.