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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2376
Joined: Apr 13, 2011

How to Research and Create a Content Persona For Your Blog: The Comple

Posted by @DanHinmon, Aug 24, 2016

This article includes a brilliant quote from John Steinbeck:

“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person – a real person you know, or an imagined person and write to that one.”

If you’re struggling with identifying your specific audience, these tips will be helpful.

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