How to Live Stream Successfully: A Preparation Checklist for Marketers
According to a Brandlive survey, 71% of businesses use live streaming to more authentically interact with an audience. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization's name, all in real time.
This checklist includes a deep-dive on using YouTube Live as well as practical tips for any live feed. Some good suggestions here on promoting your live stream.