Tapping into trending news is part of what keeps web content relevant and real for readers. However, when done poorly, newsjacking can make you a jerk. News isn’t just fiction that’s out there on the internet—this is real life for real people. Not respecting the integrity of the news you’re co-opting for your own purposes is a recipe for offending your readers.
There are steps you can take to ensure your newsjacking is done properly in a non-offensive way that actually adds value to the digital conversation. Don’t hesitant to dive into the latest stories! Just follow these tips to make sure you’re newsjacking the right way.