As marketers in the Age of Digital, we are moving at the speed of digital without the chance to assess patterns and think deeply about our work. Meanwhile, consumers’ devices are constantly bombarded with marketing clutter and meaningless ads that don’t take the time to understand consumers’ needs or preferences.
As it always has, our success as marketers stems from using emotional marketing to focus on consumers’ needs and preferences in order to capitalize in our markets. However, although emotional marketing is a powerful approach, it cannot stand alone; it needs to be integrated within marketing channels and tactics.
With the emergence of influencer marketing as an important trend, part of our job as marketers in 2019 is to pair emotional marketing with influencer marketing so that we can better target and reach our desired audiences.
This article discusses how you can integrate emotional and influencer marketing into your content marketing program this year and beyond.