How to Improve Your Search Discoverability & Boost Lead Volume

Posted by @audreylaine, Mon, Jul 1 11:02am

Here’s a recap of a sponsored SEJ ThinkTank webinar presented by Garrett Mehrguth, CEO and co-founder at Directive.

COMMENT

I think there is a lot to learn here, such as “supply the demand” but the big one which stood Foyt was “On your custom landing pages, make sure that your CTAs are as frictionless and seamless as possible.”.

Healthcare orgs just do not seem to want to make a clear CTA. content may be king, and distribution queen, but the prince is CTA, and I hardly every see it in hcsm.

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@matthewrehrl

I think there is a lot to learn here, such as “supply the demand” but the big one which stood Foyt was “On your custom landing pages, make sure that your CTAs are as frictionless and seamless as possible.”.

Healthcare orgs just do not seem to want to make a clear CTA. content may be king, and distribution queen, but the prince is CTA, and I hardly every see it in hcsm.

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That's such an astute point, @matthewrehrl. Do you think it's because we lose sight of the CTAs for the messaging?

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