LinkedIn has quickly built a reputation to be the premier place to target users for B2B companies. It has the most extensive information about a person’s job, responsibilities, skills, education, company, etc., anywhere on the web.
It also has a reputation for having some of the priciest costs per click (CPC) in the self-serve PPC market.
Do you pay the CPC premium to target who you know are likely the right users?
Or do you pay a lower cost and target those who have a greater chance of being a poor fit?
SEJ says: blend the best of both of those worlds.