How to Get Started With TikTok: A Guide for Marketers

Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully?

In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

Why Consider TikTok?

TikTok’s growth is fascinating on many levels. For starters, it’s the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly at the end of 2017.

Because of this, the platform has an extremely international and diverse audience. If you spend more than a few minutes on TikTok, you’ll likely see videos from people in multiple countries and languages. The audience is also young; most users are younger than 30.

TikTok was the most downloaded app in the iOS App Store from January 2018–March 2019. That’s five consecutive quarters.

The NBA uses TikTok similarly to ESPN, with even better results. They have more than 5.5 million fans and 79 million hearts. Whoever is running their account does a great job of varying the content with everything from basketball highlights to fun fan highlight videos like this guy showing off his interesting dance moves:

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